Sharing the Love: Using Instagram Videos to Boost Your Therapy Practice

Sharing the Love: Using Instagram Videos to Boost Your Therapy Practice

Today, we're sharing 6 tips for using videos on Instagram to grow your private therapy practice. Instagram isn't just for sharing pictures of your pets or delicious meals – it's a powerful tool to connect with people and showcase the wonderful work you do as a therapist. 

1. Setting the Stage: Your Instagram Profile

First things first, let's make your Instagram profile inviting and friendly. Choose a profile picture that shows off your warm smile, and write a short bio introducing yourself and your passion for helping others. This is the first impression people will have of you, so make it count!

2. Lights, Camera, Action: Creating Engaging Videos

Now, let's talk videos! Instagram videos are like windows into your world. Share short, uplifting clips where you talk about common mental health challenges, provide quick tips for daily well-being, and share updates about upcoming events or simple videos of your creativity in action. Keep it simple, and don't worry too much about being perfect – authenticity is key! Use a short clip between 10-15 seconds and put it on a loop feature. These drive engagement algorithms when viewers watch a couple of times. 

Share snippets of your daily routine, whether it's a calming meditation, a glimpse into your cozy therapy space, or even a quick introduction to your therapy dog (if you have one!). These personal touches help people feel connected to you and your practice.

3. Educational Gems: Informative Content

Use your Instagram videos to educate your audience. Break down complex mental health concepts into bite-sized pieces that are easy to understand. You could discuss coping strategies for stress, expressive interventions for sublimation, types of boundaries, or ways to improve communication in relationships. Remember, your goal is to provide value and show that you're here to support them.

4. Connect and Engage: Respond to Comments and Messages

Encourage your followers to leave comments or send direct messages. Respond to their questions, thank them for their support, and create a sense of community. Feeling heard and understood is crucial, and your engagement will foster a supportive online environment.

5. Consistency is Key: Establish a Posting Schedule

Consistency is the secret sauce. Create a posting schedule that works for you, whether it's a few times a week or once a day. This keeps your audience engaged and looking forward to your content. Plus, the Instagram algorithm loves consistency!

6. Hashtags: The Magical Search Tool

Don't forget about hashtags! Use relevant ones to increase the discoverability of your videos. Think about what potential clients might search for, like #MentalHealthMatters, #SelfCareTips or #ExpressYourself. This way, your videos can reach a broader audience who could benefit from your therapeutic expertise.

Remember, using Instagram videos is all about sharing your passion, providing support, and breaking down the stigma surrounding mental health. With a warm smile, genuine content, and a sprinkle of creativity, you'll be well on your way to creating a thriving online community for your private therapy practice. Happy posting.

Looking to a part of a small group of supportive creative clinicians as you grow your practice, consider being a part of the Creative Practice Builder Mastermind Group. Click here to set up your Free 20 minute consultation call today.