Delegation

What feelings come up for you when you think about delegating tasks within your practice? None are right or wrong. They are simply information for you to better understand. 

• If there is resistance or fear around the process of delegating, that might be something to explore and attend to more deeply. Why am I afraid to let someone else answer the phones to my practice? Why do I feel worried about letting another person represent my practice at an event in the community? Why am I resisting paying someone to do something I don't need to do for my business, such as, cleaning the office? 
  
  I used those questions as examples, as early on I had to explore them myself. Delegation can be challenging when we have been the one doing everything and we have invested so much of ourselves into building our business. And yet, in order to grow without succumbing to burn-out ourselves it is likely a necessary skill we must learn. 
  
  If you have not begun to delegate within your business, I encourage you to think about why. What would be needed for you to delegate tasks that are outside of your Zone of Genius? 
  
  Start by creating a list of tasks that you complete every day and week that could be performed by another person. Below are a list of examples of tasks which may fall outside of your Zone of Genius, are annoying for you to do, or are taking time away from you seeing clients. Answering Calls & Scheduling Clients 
• Clearing your Email inbox
• Cleaning the Office 
• Billing and Reconciliation (you would still need to review their work, but it is an exponentially more efficient use of your time) 
• Managing your Social Media 
• Formatting your Newsletters (like this one)
• Updating your website(s)

What can you think of for your practice? When we free up hours within our week spent doing tasks that do not command our hourly fees for services, we open up time within our schedule to see another client, for more self-care time or family time, or time to engage in our own personal creative process. All without financial ruin, as those other tasks can be accomplished at significantly less than your hourly rate.

For example, I have a professional cleaning company that comes once per week to clean the office for $240 per month. Prior to that, I had been going in every weekend for an hour or two to clean the space myself. Not a great use of my time! 

Delegation is your friend!